MoonPie Seasonal Holiday Tins
MoonPie, launched in 1917 by the Chattanooga Bakery, has become a beloved symbol of Southern culture and nostalgia for generations. In 2019, Matey was tasked with creating limited-edition holiday tins that encapsulated MoonPie's rich heritage and nostalgia in a new and impactful manner. In the first year of collaboration, holiday sales rose by 30%, and the partnership has continued ever since. Limited-edition holiday tins can be found nationwide in grocery stores and country stores such as Cracker Barrel and Tractor Supply.
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Three years into working with them and they continue to deliver. Matey has helped us achieve measurable sales growth in the important seasonal segment of our business.
Tory Johnston, VP of Sales and Marketing, MoonPie
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CREDITS
Photography - Rob Culpepper
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