The Carlin Lake Association was established to preserve the natural beauty of the lake and its surrounding environment. The branding reflects the history of the region and gives residents (LOONatics as they call themselves) a summer-camp-meets-classic-sporting-club-banner to exist and operate under.

Hamish Smyth of the Brookyln-based independent publishing imprint, Standards Manual spoke with Yaya Azariah Clarke of It’s Nice That about their newest publication Classified: Local Ads from America’s Small Towns. This book features hundreds of archived yellow page ads from Matey’s co-founders Shelton and Josh Carnley’s historic design collection. Read the full article HERE.

Standards Manual has developed a strong reputation in the creative world for archiving, preserving and publishing design history collections, such as artifacts related to the New York Subway, as well as reprinting standards manuals from the likes of NASA and EPA. Their latest book, Classified: Local Ads from America's Small Towns. It features hundreds of classified ads from 1960s and 1970s small-town America, collected and archived by Matey, a creative firm based in Birmingham, Alabama. Read the full article HERE.

Classified: Local Ads from America’s Small Towns, features hundreds of classified advertisements from 1970s small-town America. These ads were collected and archived by Shelton and Josh Carnley of Matey. The book was designed by Brooklyn-based design studio Order and published by Brooklyn-based independent publishing imprint Standards Manual and is now available for purchase HERE.

Eleven Matey-designed logos were selected to be featured in the 14th edition of LogoLounge’s best selling book series.

Matey's Creative Cirector Josh Carnley sat down with The Dieline’s Bill McCool to discuss how Matey ditched heart-shaped boxes and the importance of sending conceptual work to long-term clients. Read the interview HERE.

"The packaging exudes 1950s packaging nostalgia with its charming illustrations; classic typography; and single-color, off-register-on-purpose printing that yields some delectable half-tone patterns. The gridded look of the box, apart from looking good, serves as individual Valentine’s cards that can be cut out and assigned to each of the 12 mini MoonPies in the box." Read the full review HERE or view the case study HERE.

"The vintage-inspired graphics paired with the holiday's sweet colors will make any child proud to hand one of these delicious treats to their crush of the moment." Read the full article HERE.

"The identity, designed by local firm Matey, introduces a logo that subtly echoes the architectural details of the building’s industrial exterior as well as some of the many lovely details from the interior to create a hard-angled, unique wordmark." Read the full review HERE or view the case study HERE.

“The hero of the project, though, might be the sign outside the restaurant withs its great combo of typefaces and fun wood plank contour. This identity feels so right for this place…” Read the full review HERE or view the case study HERE.

Plaza Bar & Lounge was selected as Brand New’s 10th best project of 2020 in the Friday Likes category. View the case study HERE.

"The identity, designed by Birmingham, AL-based Matey, takes the dive bar aesthetic and builds on it with a humorous spin and a subtle high-brow design touch to yield some low-brow-looking applications that give off a great roadside-bar-where-a-Tarantino-movie-could-be-shot vibe." Read the review article HERE or view the case study HERE.