Highlands Smokehouse
Restaurateur Bryan Lewis purchased Highlands Smokehouse in 2020. He tapped Matey with the objective to turn the restaurant into an immersive experience.
Highlands is known as a quaint tourist town with some of the best hiking, fly-fishing, and trails in North Carolina. We looked to National Park ephemera and vintage travel decals for inspiration. Those visuals have such a distinct way of transporting you to the outdoors.
“The hero of the project might be the sign outside the restaurant with its great combo of typefaces and fun wood plank contour. This identity feels so right for this place…”
Business Director - Shelton Carnley
Creative Director - Josh Carnley
Illustration - Heidi Keiffer
Photography - Wes Frazer
Signage Production - Limelight Sign Co.
Merchandise Production - Grizzly Wheeler
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